A Negative Correlation Between Wine Price And Perceived Quality
Posted on June 2nd, 2008 by iamnotachef
Wow, another study that says that people are impressed by expensive wine, but that when they don’t know the price, they don’t have any idea of…the price! I’m mocking this paper just a bit, but the point is pretty basic. People tend to choose less expensive wines when they don’t have price information. It’s not [...]
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